Mary Jane Berlin marks its 10th anniversary edition June 11-14 at Messe Berlin, with 75,000+ attendees and 500+ exhibitors expected. RAW founder and High Times publisher Josh Kesselman headlines a live podcast on opening day. High Times editor in chief Javier Hasse will be on the ground.
Germany legalized recreational cannabis in April 2024. Two years later, the country has the largest legal cannabis market in Europe, a swelling network of cultivation associations and the post-legalization commercial buildout that the rest of the continent is watching closely. The industry’s main meeting point is one weekend in Berlin in June.
Mary Jane Berlin hits its 10th anniversary edition from June 11 to 14, 2026, at Messe Berlin. The event is one of the largest cannabis gatherings in the world, with more than 75,000 attendees and 500+ exhibitors expected across four days. Thursday is dedicated to B2B trade and conference programming. Friday through Sunday are open to the public for the festival.
From cultural celebration to commercial powerhouse
Mary Jane started a decade ago as a cultural festival. Germany’s legalization changed what the event is. The expo floor now combines serious B2B exhibitors with the consumer-facing festival programming that built the brand. International cultivation operators, vape and cartridge manufacturers, medical cannabis companies, and ancillary service providers all use the trade days to launch German market strategies. The festival side keeps the original community DNA intact.
The structure is the genuinely interesting part. June 11 is a quiet B2B day, 10 a.m. to 6 p.m., trade pros only, with conference panels and networking. June 12 through 14, the doors open for the public festival. Live music across multiple stages. A “care culture” infrastructure with awareness teams and free water stations. An alcohol-free environment, with smoking permitted only in designated outdoor areas. Closer to a Berlin nightlife event than a …
Read More
Author: High Times / High Times
