During the Philadelphia leg of Kicking Back, Ethan Zohn follows soccer and cannabis from Massachusetts to the Jersey Shore and into the city, finding the people who turn a road trip into a squad.
Ethan Zohn loves pickles enough that he had a pickle bar at his wedding. So when he walks into Shore House Canna in West Cape May, New Jersey, and spots Fernway’s Pickle Traveler PRO Vape on the shelf, the reaction is immediate.
This is not polite sponsor enthusiasm. The man is genuinely thrilled.
It is a brief, funny moment in the second episode of Kicking Back, High Times’ World Cup road series, but it also captures what makes the show work. Soccer provides a destination. Cannabis opens doors. The people and unexpected discoveries along the way turn the drive into a story.
The series began in Massachusetts, familiar ground for both Zohn and Fernway. Zohn grew up there, while Fernway built its identity around the idea that good food, music, scenery, and company are better when they are shared. Then Kicking Back left home and headed south, following the energy surrounding the tournament from Cape May to Philadelphia.
The pickle vape is one stop on the road. The squad forming around it is the larger point.
The Road Leaves Massachusetts
Fernway’s Squad Goals campaign begins with a simple idea: summer is better when people make time to gather. The brand describes it through watch parties, cookouts, soccer, and the collective energy that turns an ordinary afternoon into something people remember.
Kicking Back gives that idea somewhere to go. Rather than staying inside stadiums or treating the World Cup as a string of scores and fixtures, the series follows Zohn through the places where soccer culture actually takes shape. That means neighborhood fields, local businesses, …
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Author: High Times / High Times
