With just shy of six months to go until Election Day, the campaign to legalize recreational cannabis in Florida is kicking into high gear as sponsor Smart & Safe Florida announced the release of a batch of new ads aimed to educate voters on the amendment and increase support.
According to a news release from Smart & Safe Florida, four ads are set to air statewide across broadcast, cable, streaming, radio and digital platforms.
The ads feature a variety of Floridians, including mothers, business professionals and a former law enforcement officer and Vietnam War veteran, speaking in favor of Amendment 3 and explaining why residents should have the freedom to consume safe and regulated cannabis.
Smart & Safe Florida spent $5 million on the ad campaign.
Florida’s New Recreational Weed Ad Campaign: A Closer Look
The four ads touch on many of the same themes, though each has its own unique focus surrounding why Florida voters should support Amendment 3 this November.
The “Freedom” ad features retired U.S. Army Col. Wilson Barnes, who references the current policies as “outdated,” costing many Floridians their freedom while highlighting his military service as a means to defend that freedom.
The “Available” ad primarily highlights the current abundance of illicit cannabis in the state and the potential dangers of consuming unregulated and untested products. The “Clear Choice” ad poses a “no” vote on Amendment 3 as a means to continue allowing “cartel criminals to profit from illegal marijuana laced with toxic chemicals and dangerous drugs” and a “yes” vote as providing more consumer safety.
The “Vote Yes” ad is the only full-minute clip and touches on most of the points of the other three 30-second ads. All of the advertisements also note that the amendment would provide more freedom for residents and generate revenue for schools, …
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Author: Keegan Williams / High Times
