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Posted on in Culture

Censored Everywhere, Cinematic Anyway: The New Weed Ad Playbook

The best weed ads don’t feel like ads anymore. They feel like content built to survive the algorithm and earn the repost. A high-stakes poker table. One last infused drink. A fight that escalates into clean, choreographed chaos. That’s the premise of a new brand film from Pharos, built around Hollywood actor, filmmaker and stunt… Keep Reading

Posted on in Culture

The Demonization of THC

The cannabis wellness conversation is hyper-focused on cannabinoids, when it should focus on how weed is grown. As science further enters the world of weed politics, THC, the cannabinoid that contains the psychoactive properties in cannabis, has become the villain. At the beginning of the War on Drugs, cannabis as a whole was the menace,… Keep Reading

Posted on in Culture/News/Toronto

OCRC Looks For Pot Courier: Worst Job For Stoners

The Ontario Cannabis Retail Corporation (OCRC) is looking to hire a courier to make same-day pot deliveries. Companies are already bidding on the contract (worth and estimated $450,000), which is supposed to take effect March, 1st. But, for all you stoners out there who think this is the perfect job, stop right there! This would… Keep Reading

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