Sacha Baron Cohen has reportedly been filming a new Ali G movie in secret. Could that explain why this character is suddenly reappearing everywhere, dressed like a pothead and trying to sell bags of weed at Wimbledon? Probably.
Reports surfaced in early July claiming that production has already wrapped on a new, still-untitled Ali G film, shot partly in Oxfordshire and partly in the United States. There is no confirmed title, distributor or release date yet, and Baron Cohen’s representatives have declined to comment. But only days after the news broke, Ali G walked into one of the most closely watched sporting events on Earth wearing a jacket identifying him as Wimbledon’s “official ganja dealer.” The timing hardly feels accidental.
Ali G selling weed at the Wimbledon Men’s final lol pic.twitter.com/07BVClpJ4A— JD Harmeyer (@jdharm) July 12, 2026
Behind Ali G’s signature glasses, baggy jeans and oversized swagger lies British comedian, producer and screenwriter Sacha Baron Cohen, who has also embodied figures like Borat, Brüno and Admiral General Aladeen.
Ali G first appeared as “the voice of da yoof” on Channel 4’s The 11 O’Clock Show in 1998, before getting Da Ali G Show in the early 2000s and his own feature film, Ali G Indahouse, in 2002. That was the last time we saw him leading a movie, but not the last time we saw the character: Baron Cohen brought him back for the 2012 British Comedy Awards, Ali G: Rezurection in 2014, the 2016 Oscars and, most recently, The Tonight Show Starring Jimmy Fallon in 2024.
From ‘Da Voice of Da Yoof’ To a Big Old Pothead
Created to poke fun at white, suburban chavs wishing they were Black, Baron Cohen took Ali G into some of the spiciest, most bizarre—or probably just senseless—interviews ever conducted with …
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Author: Camila Berriex / High Times
