What and Where Is Cannabis Culture Today?

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Danielle “Dan” Guercio, a New York-based cannabis writer and creative, felt that cannabis news stories had to focus on “a brand, celeb, political or science angle” to get featured.

“The only culture stuff we get is from the same five dudes and their friends,” she said via LinkedIn comments. 

“There’s a little bit of an echo chamber happening in the professional space right now—too-similar circles circulating too-similar information,” she told me in a follow-up chat. 

The suggestion was certainly interesting. Were we running into an echo chamber where only a few similar voices speak for millions? I wasn’t sure about the number of representatives. But I certainly agreed when it came to the stories. With commenters telling me they wanted more success stories and relatable topics, is the news playing gatekeeper, or is the public short-sighting the current offering? 

When I pitched the topic to my editor, he told me I could pursue it “only if you go into it realizing you are one of those dudes.” I agreed to the condition despite not fully agreeing with the opinion. Sure, my work appeared regularly on a few outlets. Still, I could name several voices on this publication and numerous others that cover all things pot. And even if only five of us dudes are covering the scene, I can name at least two that probably wouldn’t consider me a colleague they’d want to associate with. 

I get it, if that’s the case. Those prominent writers certainly walk the walk more than I ever could. Maybe it’s the imposter syndrome talking, but I never thought a 30-something who can barely roll a J, hasn’t grown a plant and hasn’t been busted for anything really represents what many in the Western world consider …

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Author: Andrew Ward / High Times

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