Will The House of Cannabis Become New York’s Next Must-See Attraction?

in Culture

Living in New York City for these past 13 years has allowed me to see the city evolve up close. The five boroughs’ evolution, or at least some components, happens much quicker than some may think. One of those rapidly changing landscapes has been the cannabis scene. 

The city continues to embrace the plant in all its forms further, that is unless you are an unlicensed shop. The predominantly warm welcome from the city certainly stems from its share of social equity and restorative justice advocates. But a significant chunk of the support comes from those who see the revenue in legalization. Sales make up just a chunk of what cannabis can bring to the city and state. Tourism is booming already, with a flurry of underground events and places to take in. Legal experiences are also taking shape, not just in one-off or pop-up varieties. 

The House of Cannabis (THC NYC), a three-story immersive cannabis experience, aims to be the city’s next tourism fixture. Spanning across 30,000 square feet of a historic building overlooking SoHo, THC NYC is the co-creation of Las Vegas nightclub leader Robert Frey, Co-founder Marcelle Frey, and Creative Director Dan Kough.

I was invited to check out the place before its launch on April 7th. After living in New York all these years, I was intrigued to find out if The House of Cannabis would be another flash-in-the-pan tourist exhibit or if it could become the next unique city sight to take in. 

Would tourists start seeing cannabis as a must-see stop while in town? And even more importantly, would this appeal to the cannabis community? There’s only on way to find out.

What to Expect at The House of Cannabis

Photo credit: Carlos Hano.

The first thing I noticed about The House of Cannabis …

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Author: Andrew Ward / High Times

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