Three launches in one month from names you know, followed by a bipartisan bill in Congress. Everybody is moving at once because the deadline is finally close enough to force a decision.
July has been busy. B-Real put his name on a multistate hemp gummy. Rachel Wolfson launched a flower and edible line. Cann, the beverage company with half of Hollywood on its cap table, released its first drinks with no THC in them at all.
Then, on July 22, one day after B-Real’s launch, two members of Congress introduced a bill to rewrite the rule all three are launching into.
Read together, it becomes something more interesting than a product roundup. Fifteen weeks out from November 12, when federal hemp law starts counting THCA toward total THC and caps finished products at 0.4 milligrams per container, all three moved within the same month. Not because they agree, but because the runway got short enough that sitting still stopped being an option.
Here’s what dropped, and why each one is a bet.
B-Real Takes INSANE National
Few people in this plant’s history have a longer paper trail than B-Real. Cypress Hill put weed on MTV in 1991. Dr. Greenthumb went from an alter ego on a 1998 record to an actual licensed dispensary operation in California. The man has been doing this since before there was a this.
He has also been steadily working out how to exist outside California, where a state license stops being useful the second you cross a border. Last year, he went upstream into genetics, releasing Insane OG through Amsterdam’s Barney’s Farm and unveiling it at Mary Jane Berlin. Seeds travel where flower can’t. That was the point.
Now the same logic is being applied to edibles. On July 21, he and KANHA released the …
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Author: Javier Hasse / High Times
