The independent, Black-owned New Jersey cannabis retailer is opening its second location with a focus on hospitality, community, and a retail experience built to feel less corporate and more personal.
Premo is taking its next step in New Jersey cannabis with the opening of Premo Dover, the company’s second retail location and its first expansion beyond Keyport. Located at 330 S. Salem St., Ste. 6, the new shop brings Premo into Morris County after two years of building a following around customer service, curated menus, community programming, and a family-run approach to cannabis retail.
For CEO Darrin Chandler Jr., the move is not just about adding another storefront. It is about seeing whether the model Premo built in Keyport can travel without losing the personal charge that made people care in the first place.
“Dover felt like the right fit because we saw an opportunity to bring something different to the market,” Chandler said. “We built Premo around culture, hospitality, education, and community, and we believed this area was ready for that experience.”
Why Dover Made Sense for Premo
Premo Dover is technically located in Victory Gardens, near Dover, but the company is thinking bigger than one address. Chandler said the goal is to serve the broader Morris County community, including Dover, Randolph, and surrounding towns.
That matters because cannabis retail can sometimes feel like it lands in a neighborhood without ever really becoming part of it. Premo is trying to take the opposite approach. The company wants the new store to function as a local business first, not a dispensary dropped into town with a flashy logo and no roots.
“Just as importantly, we want to become a true community partner by creating jobs, supporting local organizations, participating in community events, and being a business the entire region is proud …
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Author: High Times / High Times
