One of the more intriguing, creative, and lucrative aspects of the cannabis industry has to be its events and event planning. As the market steps further out of the darkness of the illicit market, the public is beginning to understand just how many ways cannabis can be incorporated into an event.
Much like how virtually every job sector in the workforce is being replicated in cannabis, so too are events. From popups to underground mainstays with physical locations, experiential gatherings are all the rage, and likely won’t stop for the foreseeable future. Some lounges in California have offered a glimpse of what a legal social consumption lounge can look like. Meanwhile, the underground also provides a look into what may be the future for cannabis events.
Event planners and producers are getting in on the action as well. The already lucrative wedding market is now seeing a boom thanks to cannabis-centric weddings. If the “wedding tax” is real, just imagine that cost once pot enters the fray.
Meanwhile, on the less traditional side of the discussion, events like a fully immersive interactive 420 playground for adults show what California and other legal markets are starting to produce. While out in Colorado, electronic dance music and art have come together to embrace drugs more at events like the Far Out Factory, which calls itself “an immersive experience inspired by cannabis.”
The illicit market is also helping advance the events space. Often, the only difference between legal and illegal events is the state it is held in. This only becomes more apparent as the attention centers on cities and larger populations. As the population grows, so too do the types of events being put on. Underground lounges offer one slice of what the future of cannabis events can be. Popup shops often …
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Author: Andrew Ward / High Times
