The Long Game: Inside Rare Cannabinoid Company’s Bet on the Future of Cannabinoids
The hemp boom moved fast. In the years following the 2018 Farm Bill, thousands of companies rushed into the market chasing the same wave. CBD was everywhere. Oils, gummies, topicals, drinks—if it could hold a label, someone was selling CBD in it. Most brands were focused on scale. Few were thinking about what came next.… Keep Reading