Legalization made room for brands, tax revenue, and respectability. For Frank Rogers, still serving time on a federal marijuana conspiracy case, it still hasn’t made room for freedom. The cannabis industry has transformed faster than almost anyone predicted. What once operated as an underground economy defined by secrecy, risk, and survival has evolved into a… Keep Reading
Long before modern brands existed, a Sephardic merchant built a rolling-paper empire that stretched across Europe. His name faded, but his influence shaped how generations smoked, played, and lived. Before monopolies and mass marketing shaped how Europe smoked, there was Saul David Modiano: a Sephardic Jewish industrialist who turned rolling papers and playing cards into… Keep Reading
Dispensaries and cannabis brands are increasingly borrowing a page from mainstream retail by using secret shoppers to evaluate the in-store experience. Secret shoppers enter a store like any other customer, make a purchase, and observe how staff perform, without employees knowing they’re being evaluated. Cannabis dispensaries are a bit different from other retail environments. Products… Keep Reading
For a decade, cannabis brands expanded like tech startups. They were fast and loud, maybe overestimated, perhaps a bit unsustainable. New states opened, investors flooded in, and expansion became the metric of legitimacy. Jetty Extracts didn’t follow that script. While many California operators rushed to plant flags across the country, Jetty stayed home. The brand… Keep Reading
