The Rolling Paper King You’ve Never Heard Of Beat Zig-Zag to the Pop-Up Booklet
Long before modern brands existed, a Sephardic merchant built a rolling-paper empire that stretched across Europe. His name faded, but his influence shaped how generations smoked, played, and lived. Before monopolies and mass marketing shaped how Europe smoked, there was Saul David Modiano: a Sephardic Jewish industrialist who turned rolling papers and playing cards into… Keep Reading