Few names carried the hype of Royal Key Organics entering the era of legal cannabis, and the snowball looks ready to keep rolling ahead of the brand’s relaunch later this year.
While we’ll get to all the heat in general, the basis for Royal Key and any great hash company is the quality of the inputs. “Inputs” mean a lot of things in the weed space. You might be talking about the material you’re going to make hash out of or the nutrients going in your plants. But it all carries through with great hash. Every input along the way is detectable, lack of effort and shortcuts amongst them. So when you see a company with legendary hash making it exclusively with its own material, it makes it that much more special. To this day, the most famed batches of Royal Key live resin would hold up with the best hash ever made.
Royal Key’s founders, Josh Vert and his wife Erin Hamilton, have been cultivating cannabis together for 12 years. Their products have placed first in every live resin contest that they’ve entered since 2017, totaling five Emerald Cups. After whipping up top-shelf flowers for the Northern California market’s most elite shelves for much of the early 2010s, they formed Royal Key. There they would build the brand identity brick by brick into the powerhouse it has become today. The list of how many companies with Royal Key’s scale of operations that command as much respect as they do would be a short one.
While the dynamics of that talking point will change as Royal Key is preparing for massive growth in the years to come, its ethos won’t. Whether a brand had 50 lights or 5,000, they would kill to have the same kind …
Author: Jimi Devine / High Times