Brand Spotlight: The Cure Company

in Culture

For those on the hunt for top-shelf fire, you have arrived at your destination. Founded in 1996 and located in the revitalized Arts District in the heart of downtown Los Angeles, The Cure Company runs a two-story, seed-to-sale facility.

Part dispensary, part grow operation, the upstairs is a fully-functioning, eight-room cultivation hub. Downstairs, customers can browse through The Cure Company’s top-shelf cannabis phenos and other leading industry brands in the dispensary below—aptly named the City Compassionate Caregivers, or CCC.

The brand is notorious for providing expertly cultivated and highly sought-after cultivars, which are also sold in other dispensaries and brands stretching across the state of California. The Cure Company is also acclaimed for collaborating with some of the most iconic celebrities in weed culture—including Snoop Dogg and Nipsey Hussle, to name a few.

“When I was learning how to cultivate there was no Instagram. There were no forums telling you how to do it. All there was, was a hippie in the mountains with a barrel full of cash buried under some dirt saying, ‘I did it like that* or ‘I did it like this.’”

Courtesy of The Cure Company

The Chronic

The company offers everything from dank, fruit-forward hybrids like Sweet Thang (Cherry Pie x Do-Si-Dos) and GA Gelato (Gelato x Legend Orange Apricot) to indicas with private lineages like Marathon OG—with the late Nipsey Hussle’s exclusive endorsement. You’ll also find refined sativas like Mimosa (Purple Punch x Clementine) and the classic Lemon Haze (Silver Haze x Lemon Skunk) to burn with your morning coffee. Other incredible strains include indica-leaning hybrids like Monster Cookies, Heat Wave, King Louie, Papaya Punch, Tire Fire and King Stash. With a selection like this, The Cure Company has got you cured, so to speak.

These aren’t just …

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Author: R. Scott Rappold / High Times

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