Embrace Sustainability, Regeneration, and Cannabis at 420PPM

in Culture

There are plenty of 4/20 events going down this week and throughout the rest of April, but not many are addressing the cannabis industry holiday and ongoing the climate crisis like 420PPM.

On April 20, the 420PPM event will be held in Venice, California. PPM stands for parts per million, and during the month of April, the Earth’s atmospheric carbon concentration ppm will reach 420 for the first time ever. In 2021, the PPM average was at 417.41, and 10 years ago, it was recorded at 395.06, according to event’s Instagram. Overall, the carbon dioxide concentration increases annually by about 2.5 ppm.

According to event organizer, Pete Deneen, 420PPM wants to bring attention and awareness of these facts. “The 420 numeral holds a high place in cannabis culture. Breaching the 420 ppm milestone creates this one-time convergence of climate and cannabis where we can activate a space for people to channel the positive energy of the cannabis community into climate action, particularly with regard to the increasingly overwhelming choices facing cannabis consumers.”

Described as a “420 panel-and-workshop-by-day and party-by-night,” there is much to experience. According to a press release, it is “an event centered around the convergence of the climate crisis and cannabis holiday seeks to channel the pro-environmental values of cannabis consumers into direct action, inviting party-goers to an inspiring afternoon-to-evening of conversation of climate solutions and intentional cannabis consumption.”

Courtesy of 420PPM420PPM is inviting numerous speakers to attend, such as “climate scientists, regenerative cannabis farmers, intersectional environmentalists, musicians, filmmakers, artists, and futurists,” and will be hosted at the Hopper Compound, which is the former home of the late actor Dennis Hopper.

To kick things off, panelists will discuss the climate crisis, and how regenerative cannabis plays an important role in preserving our planet’s future. This includes Tina Gordon (founder of Moon Made Farms), Stephen Smith ( …

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Author: Nicole Potter / High Times

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