Less Than Jake’s Vinnie Fiorello on his New CBD Brand, Sailor Diggen’s Finest

in Culture

Many musicians slap their name on a perfume and call it a day if they want to venture into a new business, but when you’re a punk rock drummer, you go into the cannabis business and immerse yourself in it. At least, that’s what Vinnie Fiorello, drummer of iconic punk rock band Less Than Jake, did with his new CBD brand, Sailor Diggen’s Finest. 

For over 25 years, Vinnie Fiorello toured with Less Than Jake, spending about an hour and a half “beating the drums up” every show. After a while, it started taking a toll on his body, and he was developing wrist and shoulder problems. He was looking for solutions, but nothing was quite cutting it. Minimal relief was found with common remedies until a tour stop in Denver, Colorado, when a friend recommended heading to the dispensary to check out some of the creams and salves they sold there.

“After talking to someone behind the counter, I settled on one cream and started to make it a daily ritual,” he says. “I started to see results in a compound way, probably after a few weeks of putting on the cream. That started me on the path of self medicating in the best way possible and using CBD.” It also inspired him to learn more about cannabis in general, and to eventually start Sailor Diggen’s Finest. 

A Business-Minded Drummer

Fiorello is no stranger to entrepreneurship. Aside from being Less Than Jake’s drummer, he’s the co-founder of record label Fueled by Ramen – home of Paramore, Panic! At The Disco, All Time Low, and your other favorite pop punk bands. He also works on Paper + Plastick, a record label that also sells designer toys. These projects have involved music and design, areas in which he …

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Author: Ashley Laderer / High Times

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