Ones to Watch: The Roller Economy

in Culture

At the end of last year I wrote a piece for our December issue about the roller economy that was sprouting up. Titled ‘the Year of the Hash Hole’ I detailed how thanks to the Hash Hole, rolling seems to have become its own profession. Sure, there were always people rolling the prerolls to throw into branded containers – much preferred to the ‘machine packed’ types – but now these rollers are developing a demand of their own, with some now offering their credibility to the brands inside the wraps as opposed to the other way around. It’s a wild time.

In that piece I mention some of the brands that have proliferated this skillset so far. Those brands included Fidel’s, arguably the reason Hash Holes have become a household name, as well as cult-favorites Dan’s Roll Ups, Chaliques, Artisan Cannagars, and Pixie Stix. While each of these have their own unique sauce that propels them, such as Dan’s ability to source the rarest flower and rosin the market has to offer, or Chaliques’ ‘forced collabs’ which pair flavors based on their personal palate regardless of whether or not the brands click, it’s worth noting that these guys are coming up rolling more than just hash holes. I threw Pixie on the last piece to try and illustrate that point, as his hash paper joints are one of my favorite smoking experiences despite not involving rosin, and the hash being on the outside, but there’s far more to detail.

So, in that spirit, I decided to pen an update. This time, I’ve rounded up a few more of what I consider ‘Godfathers’ of the space, many of whom have been doing this since before hash holes rose to the level of demand they have, as …

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Author: Jon Cappetta / High Times

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