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Posted on in Culture

Expanding the Brand: Why Cannabis Loves Merch

If you’re (trying to stay) active with the community on Instagram, you probably noticed before long that just about every weed brand, strain, and phrase has an entire merch business built around it. While to the outsider this might seem strange, or tacky, within the culture wearing the right thing is just as much a… Keep Reading

Posted on in Culture

This 420, We Need To Be Listening To Green Corridos

Legado 7’s lead singer Alex Guerra noticed that the vibe at his band’s concerts changed as their subgenre of Mexican regional music, the stoner-friendly corridos verdes, began to rise in popularity. “It used to be all about the alcohol,” he remembers. “But instead of drinking, people started bringing marijuana, smoking in front of the stage.… Keep Reading

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