While much of the industry kept chasing polished marketing and safe social templates, cannabis culture on X stayed fast, funny and deeply online. Parker Beck and Swaroop Suri built Canna Connect by understanding that gap, and they think most brands still haven’t caught up.
Cannabis brands love talking about culture. Online, most of them still post like they’re making ads for a world that no longer exists.
The overly designed graphic. The cinematic ten-second intro. The “20% off today only” drop that lands in the timeline and disappears in half a second.
“The moment people see that, they recognize it as an ad and disengage,” says Swaroop Suri, co-founder of Canna Connect. “People don’t go on X to be sold to. They go to engage.”
That gap between how cannabis brands think they should market and how people actually use the internet is the entire reason Canna Connect exists.
The Platform Everyone Ignored
While legal cannabis operators spent years fighting for scraps on Instagram, tiptoeing around platform restrictions, using “gardening” as a euphemism for weed and watching accounts vanish overnight for posting a photo of flower, a different conversation was happening on X.
Cannabis culture never really left Twitter. It just kept going, faster and less filtered than anywhere else.
“On X, you have this newfound freedom to post those stunning photos of your flower, not be forced to use alluding lingo,” says Parker Beck, the other co-founder. “You have that freedom to show your customers the product you have put your heart into in its full glory.”
Beck has been building X accounts since 2013. He ran WeedVsAlcohol on Instagram, which peaked at around 400,000 followers before the platform cracked down. He had been running WeedPorns on X since 2014, posting steadily, watching the numbers tick up slowly, a thousand …
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Author: Javier Hasse / High Times
